Reblog: The Winnie the Pooh Guide to Promoting Your Book

For want of self-created content to share, I have decided on doing two reblogs this week – and who doesn’t love themselves some classic Pooh?

readers+writers journal

Pooh Reads8 Book Marketing Lessons from a Bear

Though A.A. Milne’s beloved Winnie the Pooh would be the first to tell you that he is “a bear of little brain,” he also has exceptional, discerning insight. Pooh’s poetic, philosophical take on life might make him a good author and, given his single-minded, persistent pursuit of what he wants (hunny), it seems likely that Pooh would excel at marketing. Below are 8 lessons about book promotion that we can all learn from Pooh.

Lesson 1: “Before beginning a hunt, it is wise to ask someone what you are looking for before you begin looking for it.”
Before you start promoting your book, it’s important to do some research. Googling, keyword research and knowing your market will go a long way toward helping you stay on target when things don’t go the way you’d hoped.
Lesson 2: You can’t stay in your…

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