Reblog: Blogging For Authors: What It Really Is

My reblog for the week comes from author Veronica Bale and talks about blogging as a marketing strategy for authors:

Veronica Bale

Author friends: Do you blog? Are you thinking about implementing it into your marketing strategy? A word of caution if you are—for your blog to be effective, the majority of your posts should not be about you or your books.

… Huh???

I know. Sounds kind of backwards, right? But the truth about blogging is that it does not immediately convert visits to book sales. Yet so many authors expect their blogs to perform this exact magical feat. As Jane Friedman, CEO and Co-Founder of Open Road Integrated Media (an e-book sales and marketing agency) points out, “Unfortunately, many authors pursue blogging without any understanding of the medium, and also as little more than a means to an end.”

Blogging is a long-term strategy, a round-about strategy. Its goal is to create loyalty, not purchases, and this isn’t always the easiest strategy to comprehend. No, wait … scratch that. It’s not always…

View original post 597 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s